Home-Improvement Sales Training

Present the price.Hear “where do I sign.”

The closing method Todd Holliday used to sell home improvements — now taught to reps who are ready to earn like one.

Watch how it works

No experience closing required. We teach the part that’s hard.

Todd Holliday
Verified trainer
Todd Holliday
Closer · Sales Trainer
20+ yrs closing
Todd’s story
Home Improvement✦No Objections✦High Ticket✦Close With Confidence✦Present The Price✦Where Do I Sign✦

The hard truth

You can already sell. Can you close?

Most reps can talk all day. They build rapport, they run the demo, they get the customer nodding along. Then they present the price — and freeze. The “let me think about it” kills the deal.

Closing isn’t talking. It’s the mindset to present a price with total confidence and ask for the sale without flinching. That’s the part nobody teaches. That’s the part I’ve spent a career perfecting.

The numbers

This can be your story.

The reps Todd trains stop losing deals at the price — and start earning like closers. Here’s what that looks like.

01

In your pocket per deal

The average home-improvement ticket. Close it like I do and that’s yours.

02

Of deals die at the price

Most reps freeze the moment they say the number. You won’t.

03

Of reps already trained

Hundreds learned this exact method — and changed their income.

04
ZERO

Cold calls to make

No prospecting grind. The leads are there — you just have to close.

Todd Holliday

Why listen to me

My gift has always been sales.

I’ve spent my life selling and training reps in the one thing that actually moves the number: how to close. Selling home improvements, I perfected the art of how to present a price to a customer — and they’d ask me where to sign, with no objections.

Teaching someone the products is easy. Teaching someone to have the mindset of a closer — to be bold, confident, and close the sale — is not. That’s what I’m here to teach you.

“They’d ask me where to sign — with no objections.”

— Todd Holliday

What you’ll learn

The Method

Four things separate a closer from someone who just pitches. We drill every one of them.

  1. 01

    The mindset of a closer

    Bold, calm, and certain — the inner game that makes a customer trust your number before you even say it.

  2. 02

    The price presentation

    My exact method for presenting a price so it lands clean — the difference between “that’s a lot” and “where do I sign.”

  3. 03

    Killing objections before they start

    How to handle “I need to think about it” and every cousin of it — most of them, before the customer ever says them.

  4. 04

    Getting placed and paid

    Home-improvement companies are always hiring closers. Learn to close like this and the income takes care of itself.

Testimonials

Trusted by closers across every trade

Reps from home improvement, roofing, solar and more learned Todd’s method — and changed their income.

Limited spots

Get on the list.

The first group gets trained directly by Todd. Drop your details and you’ll be first to know when doors open.

Are you currently selling?

No spam. Just first access when training opens.

Before you ask

Questions, answered.

No. If you can hold a conversation, you can learn to close. The companies handle product training — I teach the part that’s actually hard: the mindset and the price presentation.

Home improvements and home services — roofing, windows, remodels, and anything sold in the home at a real ticket price. The closing method works anywhere a price gets presented face to face.

Pricing is shared with the waitlist first. Get on the list and you’ll be the first to see the offer when it opens.

Home-improvement companies are constantly looking for reps who can close. Learn to close the way I teach it and you become the person they’re hiring for.

The training is built to be learned from anywhere. The selling happens where the money is — in front of the customer.